The Watch Trader's Operating System

Every Watch.
Every Deal.
One Place.

Track inventory, manage the pipeline, run your CRM, generate invoices, schedule events — and publish a live branded storefront. Built for independent watch traders, fully optimized for desktop and mobile.

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app.dialtrader.com
📈 Dashboard
⌚ Inventory
✅ Sold History
👥 Contacts
📄 Invoices
Tools
📅 Calendar
🌐 My Storefront
💰 Tax Report
Dashboard
+ Add Watch
$68,300
Capital Deployed
$13,400
YTD Profit
+19.6%
Avg ROI
11
In Inventory
This Week
SUN
MON
TUE
WED
THU
FRI
SAT
📦 Rolex GMT — Purchased
✅ Omega Seamaster — Sold
⚡ List on Chrono24
Tasks
List Rolex on Chrono24
Send invoice to buyer
Ship Tudor BB58
10
Pipeline Stages
15+
Listing Platforms
∞
Watches Tracked
$0
Per-Sale Fees
Everything You Need

Built by a Trader,
for Traders

Every feature was designed to solve a real problem in the watch trading workflow — from the moment you buy to the moment the profit hits.

Full Inventory Management
Track every watch with purchase price, all fees, photos, condition, box & papers, and linked contacts. Know your true cost basis at a glance.
Cost Basis · Photos · 10-Stage Pipeline
CRM & Contacts
Every buyer and seller in one searchable list. See full transaction history, total volume, and profit per relationship. Filter and export for targeted outreach.
Buyers · Sources · Campaign Export
Professional Invoices
Generate branded PDF invoices instantly. Track paid/unpaid status across Zelle, Venmo, wire, and Apple Pay. Store received invoices from your sources too.
PDF · Multi-Payment · Status Tracking
Calendar & Tasks
A full calendar that auto-populates your purchase and sale dates. Add events and reminders. Manage a running task list with To Do, In Progress, and Done states — right on your dashboard.
Events · Auto-Sync · Task Manager
Tax & P&L Reports
Filterable P&L by tax year with total revenue, cost basis, gross profit, average ROI, and days held. Export a clean CSV for your accountant at year end — no spreadsheet required.
Schedule C · CSV Export · Year Filter
Live Public Storefront
Your inventory automatically powers a branded public storefront. Deploy to your own domain in minutes — no coding, no separate website, no monthly hosting fees.
Pro Plan · Custom Domain · Free Hosting
Deal Pipeline

Know Where Every Watch
Stands Right Now

Ten stages take a watch from initial sourcing all the way to delivered and paid. Move deals forward with one tap. Never lose track of where something is in the process.

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1
Sourcing
Potential deal identified
2
Acquired
Watch purchased, in hand
3
Authenticated
Condition & papers verified
5
Listed
Active on platform or storefront
7
Sale Agreed
Price locked, invoice sent
9
Shipped
In transit to buyer
10
Delivered & Paid
Deal complete, profit recorded
9:41▮▮▮
Dashboard
+ Add
$43,650
Capital Deployed
$18,907
Total Profit
11
In Inventory
+11.5%
Avg ROI
This Week
Full Cal →
SUN
MON
TUE
WED
THU
FRI
SAT
📦 Rolex GMT — Purchased
⚡ List on Chrono24
Tasks
List Rolex on Chrono24
Send invoice to buyer
Ship Tudor BB58
Home
Stock
People
Bills
More
Mobile-First Design

Your Trading Desk.
In Your Pocket.

DialTrader is fully optimized for mobile. Check your numbers at an estate sale, log a new purchase at the post office, or send an invoice from a watch show floor — no laptop required.

Full Dashboard on the Go
Stats, week calendar, and task list visible the moment you open the app.
Log Purchases on the Spot
Add a watch the moment you buy it — price, source, condition, and photos from your camera roll.
Send Invoices Anywhere
Close a deal and fire off a professional PDF invoice without touching a laptop.
Installs Like a Native App
Add to your iPhone or Android home screen via Safari. Full-screen, no browser chrome, no App Store needed.
Tolliver Timepieces
Pre-Owned Luxury Timepieces · Conway, AR
⌚
Rolex
Submariner
$14,900
🕐
Omega
Speedmaster
$5,500
⌚
Patek
Aquanaut
$33,500
🕐
AP
Royal Oak
$24,000
⌚
Tudor
Black Bay 58
$3,900
🕐
IWC
Portugieser
$8,200
Pro Plan — Your Public Storefront

A Live Website,
Already Built

Add a watch to inventory and it instantly appears on your branded storefront. Deploy to your own domain in minutes — no coding, no monthly website fees.

Updates live as you add, edit, or sell watches
6 color themes and 5 font pairings — styled to your brand
Built-in inquiry form so buyers can contact you directly
Recently Sold section to show track record and build trust
Free hosting on Vercel — deploy to your own domain in 5 minutes
Pricing

Simple, Honest Pricing

No percentage cuts. No per-transaction fees. A flat monthly rate for everything you need to run your watch trading business.

Indie
$25 / mo
The full DialTrader platform for the independent watch trader. Everything you need to run a professional operation.
  • Full inventory management
  • 10-stage deal pipeline
  • Sold history & P&L tracking
  • Contact CRM — buyers & sellers
  • Calendar with auto watch sync
  • Dashboard task manager
  • Professional PDF invoices
  • Tax report & CSV export
  • Smart CSV import
  • Mobile-ready app
Start 7-Day Free Trial
Most Popular
Pro
$39 / mo
Everything in Indie, plus a live branded storefront connected to your inventory — your own watch dealership online.
  • Everything in Indie
  • Live public storefront website
  • Custom domain support
  • 6 themes & 5 font pairings
  • Buyer inquiry form
  • Recently Sold section
  • Free Vercel hosting
  • Priority support
Start 7-Day Free Trial
7-day free trial on both plans. Credit card required to start. Cancel before the trial ends and you won't be charged.
Ready to Start?

Your Entire Watch Business,
Organized Today

Import your existing inventory in minutes using any spreadsheet. Your calendar, contacts, invoices, and pipeline — all in one place from day one.

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